Presented in English to reach a broader audience, I LOVE RIO is a socially responsible portal, aiming at promoting the image and culture of Rio de Janeiro and facilitating tourism, business and cultural exchanges through meaningful and qualified information.
I LOVE RIO BRAND & SYMBOL
'EU AMO RIO' (meaning 'I love rio') is part of the Carioca culture, therefore the English phrase 'I LOVE RIO' was chosen as the brand and symbol of the project and translated in 70 languages, thus divulging internationally a message of Brazilian love and pride for the city and state of Rio de Janeiro.
in addition to the I LOVE RIO portal directed, I LOVE RIO includes a portfolio of books and products: Each product in the I LOVE RIO portfolio uses a different approach to divulge the image and culture of Rio de Janeiro.
licensing the I love rio brand, allows both small and large enterprises and enter new markets as the phrase, labeling and packaging "I love rio" can transform any product into a souvenir.
THE WORLD'S LARGEST WEBSITE FOR A CITY
Defined by the media as "the first city rebuilt online" and "the first virtual encyclopedia of Rio de Janeiro," I LOVE RIO is an international project, resulting from years of work designed to show the City and the State of Rio de Janeiro from unique historical, touristic and cultural perspectives like never done before, in any region of the world.
MISSION & VISION
With about 25.000 pages of content, thousands of pictures and hundreds of thousands of external and internal links, I LOVE RIO offers a new touristic-cultural interpretation, along with direct access to a plethora of scientific and academic papers, well beyond the standard information for visitors.
The portal was conceived to show how each characteristic of Rio de Janeiro came to develop, providing an explanation of how various parts of Rio de Janeiro affect the Carioca lives, traditions and artistic-cultural productions.
I LOVE RIO divulges projects and initiatives related to the conservation of nature, the preservation of the environment in its physical and cultural aspects, and its harmonization with the regional development, in addition to providing direct links for the various institutions responsible for these activities. The work largely emphasizes the respect for nature and sustainable tourism, highlighting the importance of environmental protection in public and private initiatives.
SCOPE
Part of I LOVE RIO, portal and paper publications, is dedicated to 16 cities of the state of Rio de Janeiro. For each one of these cities, there is an emphasis on history, nature, cultural events, as well as the gastronomy and lodging and business options, aiming to increase knowledge and interest of tourists and international business people throughout the state of Rio de Janeiro, beyond the Capital.
ENDORSEMENTS
I LOVE RIO garnered and secured the institutional support of over 40 Brazilian entities at the Municipal, State and Federal levels, making of the portal an institutionally-backed, but privately funded and independent multi-lingual platform with an extraordinary global reach. This project is the result of the work of an independent multi-cultural team without any specific political or religious affiliation.
Official endorsements include: TurisRio - SETUR-RJ (State Tourism Company of Rio de Janeiro), Embratur (Brazilian Institute of Toursim), Riotur (Tourism Company of the Municipality of Rio de Janeiro), Niterói Empresa de Lazer e Turismo - NELTUR (Niterói - Leisure and Tourism Company), Secretaria Municipal da Cultura - SMC-RJ (Municipal Department of Culture of Rio de Janeiro), RioFilme SMC-RJ (Municipal Department of Film and Movie Production of Rio de Janeiro), Liga Independente das Escolas de Samba do Grupo Especial do Rio de Janeiro - LIESA (Independent League of the Special Group of Samba Schools of Rio de Janeiro - LIESA), Secretaria Municipal de Meio Ambiente - SMAC-RJ (Municipal Environment of Rio de Janeiro), Instituto Estadual do Ambiente - INEA (State Institute of Environment), Secretaria do Estado do Esporte Lazer e Juventude - RJ (Secretary of State of Leisure and Youth Sport of Rio de Janeiro), Secretaria Municipal de Esportes e Lazer - SMEL (Municipal Secretary of Sport and Leisure of Rio de Janeiro - SMEL), Associação Brasileira de Hotéis Rio de Janeiro (Brazilian Association of Hotels Rio de Janeiro), Associação de Cama & Café e Albergues do Estado do Rio de Janeiro - ACCA-RJ (Bed & Breakfast Association and State of Rio de Janeiro Hostels), Sindicato dos Guias de Turismo do Rio de Janeiro - SINDGTUR (Union of Tourist Guides of Rio de Janeiro), Sindicato das Agencias de Turismo do Estado do Rio de Janeiro - SINDETUR (Union of State for Tourism Agencies in Rio de Janeiro), Associação Brasileira de Agências de Viagens do RJ - ABAV/RJ (Brazilian Association of Travel Agencies of Rio de Janeiro), Parque Nacional da Tijuca (National Park of Tijuca), Rio de Janeiro Convention & Visitors Bureau (Convention & Visitors Bureau of Rio de Janeiro), Federação de Convention & Visitors Bureaux do Estado do Rio de Janeiro (Federation of Convention & Visitors Bureau of the State of Rio de Janeiro), Petrópolis Convention & Visitors Bureau (Convention & Visitors Bureau of Petropolis), Cabo Frio Convention & Visitors Bureau (Convention & Visitors Bureau of Cabo Frio), Nova Friburgo Convention & Visitors Bureau (Convention & Visitors Bureau of Nova Friburgo), Teresópolis Convention & Visitors Bureau (Convention & Visitors Bureau of teresópolis), Angra dos Reis Convention & Visitors Bureau (Convention & Visitors Bureau of Angra dos Reis), Búzios Convention & Visitors Bureau (Convention & Visitors Bureau of Búzios), Macaé Convention & Visition Bureau (Convention & Visitors Bureau of Macaé), Prefeitura de Niterói - NELTUR (Niterói City Hall - NELTUR), Prefeitura de Maricá (Maricá City Hall), Prefeitura de Nova Friburgo (Nova Friburgo City Hall), Prefeitura de Arraial do Cabo (Arraial do Cabo City Hall), Prefeitura de Cachoreiras de Macacu (Cachoreiras de Macacu City Hall), Prefeitura de Miguel Pereira (Miguel Pereira City Hall), Prefeitura de Angra dos Reis (Angra dos Reis City Hall), Prefeitura de Saquarema (Saquarema City Hall), Prefeitura de Cabo Frio (Cabo Frio City Hall), Prefeitura de Rio das Ostras (Rio das Ostras City Hall), Prefeitura de Paraty (Paraty City Hall), Prefeitura de Armação dos Búzios - Secretaria de Turismo, Cultura e Patrimônio Histórico (Armação dos Búzios City Hall - Department of Tourism, Culture and Heritage), Prefeitura de Petrópolis - Fundação de Cultura e Turismo de Petrópolis (Petrópolis City Hall - foundation for culture and tourism), Secretaria Municipal de Turismo - Prefeitura Municipal de Teresópolis-RJ (Teresópoli City Hall - foundation for culture and tourism), Prefeitura de Macaé (Macaé City Hall), and Serviço de Apoio às Micro e Pequenas Empresas no Estado do Rio de Janeiro - Sebrae/RJ (Micro and Small Business Support Service in the State of Rio de Janeiro - SEBRAE/RJ).
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