the samba parades are opened by king momo (rei momo), a legendary character from greek mythology who also opens the official rio carnival.

during the parades, rio's most talented samba schools sing and dance their way down samba avenue, in groups of several thousands, parading extravagant and lavish costumes, glorious vibrant and imaginative floats, percussion bands, and choreographed samba dances.

in addition to being beautiful shows which attract millions of viewers worldwide, the parades also encompass a fierce competition which inspires months of work, huge financial investment, and community support that can only be likened to soccer fandom.