the mythological momo was imagined to be a tall, fat man with a prominent belly and, consequently, a man of this build is picked to fill the role of the carnival king.

a king momo is chosen through election each year, voted by the organizers of carnival.

in 2004 the mayor of rio brought in a minimum weight requirement for applicants of the post.

king momo is an excitable, irreverent, smiley character who wears extravagant and colorful clothing and dances samba.

he encompasses the spirit of carnival, commands the festivities, and opens the parades at sambódromo marching along the entire stadium, smiling and waving at the crowds surrounded by beautiful women.