the escola do olhar (literally, school of vision', or 'school of way of looking at things'), set in an elegant and modern space, was created in order to implement the museum's mission of making art a part of public education.

the mar follows unesco recommendations to collect, register and preserve cultural assets and reproduce them for the community - this is done through exhibitions and teaching, by organizing academic and multimedia programs for the public centered on discussions of art, the culture of images, education and curatorial practices, and through training public school educators.