another tactic is to simply allow graffiti on a large scale in places such as the wall formerly surrounding the jockey club, and the many homes of the morro dos prazeres, a favela near the charming santa teresa.

places like these foster competition between aspiring artists, and elevate the state of the art as a whole - when creating so many pieces of art in such close proximity, the expectation is that each must be better than the one before.

in addition, they create new touristic potential in otherwise  overlooked locations, as both tourists and locals flock to these mass exhibitions to admire cutting edge urban art.