motivational factors could be quite different in rio than in any of these other parts of the world, with pure economic incentives being not as effective as expected.

for instance, also vital is understanding the deep importance of family in a carioca's life, as it normally may affect the ability to work, scheduling, and general availability.

failing to understand the local scale of values will inevitably lead to high turnover and low productivity while, on the other hand, adopting, understanding and embracing the local culture will create a much stronger sense of mutual respect, loyalty, and partnership between an entrepreneur and his or her local employees.