in 1981, he founded sistema brasileiro de televisão, one of brazil's most successful broadcast companies - he has served as the primary producer on multiple brazilian versions of popular reality shows, such as 'candid camera', 'wheel of fortune', 'celebrity big brother', and 'who wants to be a millionaire?' he was also the host of 'show de milhao', a popular brazilian game show that was broadcast in brazil and the uk.

one of rio de janeiro's great success stories is that of local producer walter salles. starting out in the film world with documentaries, salles moved over to fiction, in 1991, with his thriller exposure. he then played a vital role in bringing brazilian cinema back into the international public eye, with hits such as central station, the motor cycle diaries, and paris, je t'aime.