furthermore, major brazilian entertainment, television, printing, and publishing organizations have operations in rio de janeiro. tourism and entertainment are major aspects of rio's economic life, as the city is a major tourist destination for both brazilians and foreigners alike - however, the potential for tourism is still largely untapped. the city is expected to grow significantly in this area, especially as a result of the hosting of the soccer world cup in 2014 and the olympics in 2016.

the service industry has historically been the most important part of rio's economy, and along with small trade keeps the city thriving all year round. thousands of large and small enterprises manufacture and trade food, clothing, appliances, furniture, cigarettes, leather goods, jewelry, arts, and crafts.