now with more than 50 years of experience and hundreds of billions of reais in revenue, the chain has clearly made a significant imprint on the brazilian domestic market - the chain counts at least 57,500 employees nationwide. with all of this in mind, it is no wonder that casas bahia has become a brand that researchers say stays in the minds of most brazilians.

ponto frio is another well-known national chain retail store that sells electronics, appliances for the home, and furniture - the first store opened in 1952 rio de janeiro, initially known as the place to buy stove ovens, fridges, and imported sewing machines.

the name comes from a rough translation of the now-extinct american refrigerator brand coldspot - the establishment is well-known for being the first home goods chain to promote itself via massive publicity campaigns on television and elsewhere.

they reached a national level as early as the 1950s for their commercials, and in 1970 they crossed the boundary of rio's state lines to open a new store in brasilia - ponto frio is now spread out over nine states and also offers an online store.