avenida rio branco is located in rio's downtown neighborhood of centro, where the old building edifício central stands - this central building made its debut in the 20-century with its modernist style architecture and 37 floors, filled with professional offices and companies - there is also a huge concentration of consumer electronics, professional equipment, and servicing, which the underground level and the first three floors are dedicated to.

it is a very common for carioca's to purchase computers, cell phones, cameras, televisions, and other electronics in the lower levels of edifício central - there are also various stores, bars & restaurants, internet cafes, and even a cinema, amongst other establishments.