Replacing analogic technology for some, digital cameras have been growing in importance and quality in recent years, being the most commonly chosen photographic equipment both for professionals and amateurs - in Rio, a wide variety of shops provide services related to this new technology, from sales to maintenance.

The best prices for digital cameras, professional and amateur, are commonly found downtown where a greater number of models is also more likely to be available - those looking for the best deals in digital cameras and electronic appliances generally go to Edifício Avenida Central located at Av. Rio Branco, 156 where many shops and stands compete to make the best sales.