feature films began to reach an international audience during the mid-20th century, when hollywood started to grow in success, and movie visionaries like alfred hitchcock, stanley kubrick, and martin scorsese would develop unique pictures - going to a cinema became the must-do activities, and this habit has only grown since then.

movie theaters can be found in almost every shopping center of rio, offering the latest releases from international to national producers, dubbed or with subtitles - prices can vary from day to day, as well as by the hour, the type of film (being 3d), or by age group - half prices for professors and students are available with the presentation of an official id.

the printing and distribution of movies in a portable manner became a famous trends, and shortly vhs and dvds became a shopping must - over time movie rentals started to pop-up as a cheap and easy alternative to watch a variety of films.