each year nova friburgo does its own traditional carnival parade down avenida alberto braune that extends throughout the town ending in front of the main gate nova friburgo has five samba schools, and like the parades in rio capital, each school chooses a theme and choreographs a flamboyant parade competing against rival schools in hopes of winning for the year.

nova friburgo is one of the most important agricultural hubs in the state of rio de janeiro - visitors looking for a quiet place more in tune with nature will enjoy visiting the quiet mountain town - the people of the town seek to attract tourism trade while also preserving and enhancing the unique culture of the area, the festa da broa.