entertainment and live music is presented along with the tastings - guests also take home a traditional party pitcher as a memento of the occasion, an iconic token that many keep for years on the shelves of brazilian kitchens.

a traditional beerfest in nova friburgo celebrates the autumn season as well as german culture brought to the area with the maifest: festival da cerveja - maifest, named after the month it's held in, may, is a returning tradition of beer, food and culture.

concerts, food, drinking contests and, of course, plenty of beer entertain attendees - like in other european influenced festivals, a queen of maifest is chosen to the delight of men in attendance, and an official beer is chosen each year for one lucky brewery.