preserving and protecting the mata atlântica is now high in the priorities of both citizens and governments - programs include protecting the areas, as well as providing opportunities for ecotourism, which can help sustain the land.

in rio, the atlantic rainforest has been the target of a variety of successful conservation initiatives, ranging from legal protection through the creation of biological and ecological conservation units, establishment of environmental organizations, management of threatened species, fiscal incentives, and the active development of programs for the sustainable use of the land.

current objectives include the use of the forest in conjunction with economic activities based on the coexistence and active support of land use with local biodiversity, such as ecotourism.