the hipie fair market is only one block away from the famous ipanema beach, the general osório square is therefore very easy to reach, especially as two of rio de janeiro's major streets lead straight up to it - rua prudente de morais and rua visconde de pirajá.

as the name of the market suggests, one can expect to see informal and alternative types admiring the stalls and chatting to the vendors, yet the majority of buyers now include high-end visitors and buyers for other stores.