over the years it gained widespread popularity all over the country which slowly creating a subgenre to the original sertanejo produced  - sertanejo universitário music refers to singers dressed in cowboy fashion, who make slick-sounding songs utilizing synthesizers rather than the viola and acoustic sound that characterized the traditional sertanejo.

over time the genre has also received influences from mexican mariachi music, as well as paraguayan guarania and north american country music.