the vast numbers of tourists that flock to the beaches throughout the year make it an ideal place for vendors to congregate and sell goods - through innovative calls, rhymes and songs, particular vendors are instantly recognizable.

on the day of the decree, the Mayor or the city, Eduardo Paes, stated that the salesman are the city's 'face' and their cries are the soul and spirit of the carioca people - these sellers now receive ID badges reflecting the legality of their practice to ensure that they can amble along the waterfront unperturbed.

If a beach-goer is interested in one of the sales items, it is important that the negotiation is handled politely and with tactical finesse - respect is immediately sensed and it is always much appreciated, words like 'por  favor' and 'obrigado/a', meaning 'please' and 'thank you', respectively, go a long way in rio.