Conducting business in rio de janeiro, can be a very rewarding experience, especially when local customs are kept in mind - brazil is a melting pot of different cultures containing some of the largest immigrant populations of italians, portuguese, japanese, and Lebanese outside of their native countries - business practice in the city unites many different international influences.

 due to the homogenizing forces of globalization, guidelines and expectations for business etiquette are somewhat standardized across the world - although this is true, individuals looking to be successful will need to learn about local practices in relation to business negotiations, - this will greatly increase the chances for success and positive relations.