Predominantly read by a male audience between 20 and 40 years of age, the magazine's format is easy to follow and to understand.

ISTOÉ dinheiro also offers pioneering coverage of sustainability and social responsibility, with an economic viewpoint - In the blog section, there is a column specifically dedicated to empreendedorismo,  entrepreneurship.

Pequenas Empresas e Grande Negocios translatable as 'Small Business and big deals' is a monthly online and print magazine produced by Globo which acts as a guide to those interested in entrepreneurship and innovation in the fields of management, marketing, strategy, finance, technology and social media.