Every carioca has at last one bathing suit, even if he or she doesn't know how to swim - Going to the beach in Rio is a social opportunity, much more than a chance to improve one's swimming. There are a number of swimwear stores in Rio as it is to be expected, and most of them are very in tune with the carioca fashion, but swimwear can also be found easily in department stores like C&A, Renner and Leader.

One of the most popular venues for all beach needs is Galeria River, in Arpoador, between Copacabana and Ipanema, birthplace of the surf as a sport in Rio - Besides beach clothing, they also sell surfboards, skateboards, fighting gear, diving material and swimming accessories.

One very carioca Brand is Banco de Areia, with its main office in Rio and franchises all over the world, they draw inspiration from the brazilian 'beach mindset' and healthy mix of influences to create an unique view of life.