in a large urban city, such as rio de janeiro, there are many examples of close companionship provided by pet ownership, but unfortunately there are also cases of poor treatment, neglect, and abandonment.

to counteract this, there have been a number of campaigns by ngo's and animal charities to encourage the adoption of animals in rio de janeiro, with some of the most prominent examples the associação nacional de implementação dos direitos dos animais, and the adote um animal deficiente.

along with raising awareness, these campaigns have sort to deliver animal adoption fairs, for people to go and meet some of the pets in need of a home