in order to attract more foreign productions, the rio film commission followed the example set by new york, funding certain productions based on the marketability of the film and its promotion of rio de janeiro.

when an international production company arrives in brazil to film, it must be associated with a local production firm to facilitate their work and promote the local industry. this is a win-win situation for both foreign producers who find everything more accessible and local professionals who are able to grow and increase the city's visibility around the world.