This altered image and improved infrastructure have drawn many middle income groups to migrate to the hills which, coupled with internal income acceleration, has attracted private companies to set up retail within.

One of the biggest difficulties facing local entrepreneurs in communities is access to credit - The government has therefore implemented a scheme called AgeRio, which provides micro-credit in a range of different commercial sectors, most notably bars and restaurants, clothes stores, beauty salons and food stores.

micro-credit allows locals to compete with big firms and capitalize from the growing consumer market - The agency aims to support 20,000 entrepreneurs by 2018.