several government and non-government organizations operate within this neighborhood, focusing on education, professional training, and social integration. many cultural centers are set in rocinha, music and the arts are continuously promoted.

a prime example of this is the rocinha media school, an institution that trains students in a variety of musical and media disciplines. among the institutes program is 'spin rocinha,' a youth empowerment program, implemented by the school, in which young people develop industry-standard djing skills, and encourage active community participation.