the feira, or street market, is a common phenomenon to be found on the streets of rio de janeiro - these informal markets have been formally regulated by the city government for over a century, during which the activities at these feiras have shifted dramatically in accordance with historical and commercial developments in the city.

as the years have passed, sellers developed various strategies for attracting new business, while simultaneously dealing with new urban rules, lifestyles, and supermarkets, which dramatically modified the patterns of consumption of the city's residents - even with all the changes, the feiras have are still a carioca favorite.