most people love the idea of being able to save a couple of bucks on any of their purchases, and in rio de janeiro, where food culture is rich and plentiful, it only makes sense that keeping a few coupons, or compras coletivas handy, can help provide the best bargains in most grocery stores - in fact, it's quite common for supermarket advertisements to announce promotions on tvs inside of buses and other sources of public transportation.

the most popular grocery store franchises supermercado zona sul, pão de açucar, hortifruti, and mundial, amongst others in  rio,  offer discount cards for regular shoppers, with the simple process of filling out a form as long as one has a cpf number and some form of identification on hand.

in addition to grocery stores, there are plenty of discounts available for travel, bars, restaurants, toys, games, and various other products - local newspaper ads normally feature coupons, and websites such as groupon, valejunto, peixe urbano, offer incredible deals for many local and online businesses.