the direct contact with clients is a crucial element of the feira and is part of what makes the experience special for both the customer and the seller - it also is undoubtedly the reason why these feiras have maintained their popularity for so long.

the majority of these goods come from ceará, and the distributors who bring fruits and legumes directly from the region - the market has a process that is generally followed by all merchants.

one or two days before the feira, sellers will go to the distribution center at midnight to buy the products that are to be sold the following day - they arrive in their respective neighborhood the following morning, around four am, and have until 7:30am to prepare and set up their tents.