for those who are moving to a new home or scouring the streets for a fan to combat the heat in rio, the place to go is casas bahia, a popular nationwide chain that sells electronics, furniture, and home goods - the chain was founded in the early 1950s by a polish immigrant who would go door-to-door to sell his wares.

most of his customers were retired people from the northeastern state of bahia, which is where the name is said to have originated - at casas bahia, a customer can find electronic goods such as cameras and televisions, as well as dishwashers, microwaves, and any number of other home needs. 

now with more than 50 years of experience and hundreds of billions of reais in revenue, the chain has clearly made a significant imprint on the brazilian domestic market - the chain counts at least 57,500 employees nationwide. with all of this in mind, it is no wonder that casas bahias has become a brand that researchers say stays in the minds of most brazilians.