Rio de Janeiro is also home to nearly 24,000 industrial companies that provide jobs for over 800,000 people. A much larger middle-class and an expanding economy have driven the demand for young professionals with higher education, making of the city a new land of opportunity. Brazilian brands populate South American households, and are actively expanding into global markets, with Rio de Janeiro and São Paulo being at the heart of this expansion.

Favorable factors for current investment in Rio include expansion of the internal market and demand for commodities, investment in public security, high quality marketing and events platforms and the availability of talent - Rio de Janeiro's population is about 6.4 million people, reaching nearly 12 million people when including the greater metropolitan area - an even larger consumer market appears when taking into account the over 1.6 million visitors that visit Rio yearly.