The vibrant life of Rio de
Janeiro, is closely linked to its intense fashion style, as it is
one of the languages that the city uses to express its personality.
The people of Rio have incorporated some of the warmth and beauty of
their environment and character into the way they present
themselves, making their aesthetic highly influential in the world
of international fashion.
All the best and most prominent
designers and fashion houses are found in this cultural place, but
the native brands take the crown - the local panorama is joyfully
crowded with irresistible designers who give trends their own voice.
Cariocas have a very distinct look, characterized by a
penchant for colour, sparkle and playfulness. Fashion in the city
today is the result of local creativity and of influences from all
over the world, reimagined and adapted to the warmth and openness of
the city's nature and its inhabitants.