The vibrant life of Rio de Janeiro, is closely linked to its intense fashion style, as it is one of the languages that the city uses to express its personality. The people of Rio have incorporated some of the warmth and beauty of their environment and character into the way they present themselves, making their aesthetic highly influential in the world of international fashion.

All the best and most prominent designers and fashion houses are found in this cultural place, but the native brands take the crown - the local panorama is joyfully crowded with irresistible designers who give trends their own voice.

Cariocas have a very distinct look, characterized by a penchant for colour, sparkle and playfulness. Fashion in the city today is the result of local creativity and of influences from all over the world, reimagined and adapted to the warmth and openness of the city's nature and its inhabitants.