With such a fluid understanding of trends, interests and exploration of sensations and experiences, it is no surprise that the Carioca creativity results in a very wide offer of materials and techniques, which consequently produces unlikely and exquisite creations in décor, jewelry, beauty treats and accessories.

The fashion industry in Rio has been growing in breadth and repute over the past years, and the city now hosts a variety of seminal fashion fairs which fashionistas and stylists from across the globe schedule their year around. These are divulged, alongside the very finest shops to purchase shoes, clothing, jewelry and beauty products. In addtion to the trendy shopping districts and malls that pepper the city, I LOVE RIO peruses the various fashion and clothing fairs which unite refinement with experimentation in style, music and gastronomy.