Open and welcoming, Cariocas are the vital part of what makes Rio such a popular destination: gifted with a naturally optimistic attitude, people of Rio are uniquely distinguishable by their genuine smile, spontaneity and inquisitive nature.

Central to the overall Carioca culture is the vital role that family and friends play into one another's lives: birthdays are always celebrated surrounded by many friends and by the extended family, and any occasion is the perfect chance to get together and socialize. Sports, music, and the sunny outdoors are best enjoyed in the company of others, and week-end barbeques are a staple of local living.

Part of the local philosophy is the sincere interest in learning about ways and manners of other parts of the world, and incorporating many new elements in the local cultural landscape, giving birth to special Carioca expressions such as the musical genre Bossa Nova and a variety of gastronomic, artistic, and literary gems.