The 'Jeito Carioca,' or Carioca way, is a famous term used to denote the creative, positive and ingenious way that the people of Rio approach obstacles and adversity.

These characteristics emerge as much from the affluent areas of the city as they do from the communities atop Rio's hills. Favelas have long, varied and vibrant histories and traditions which continue to have a hugely influential role in the formation of the city's essential character.

Increased development and investment in the city have led to the creation of events that have unquestionably advanced literature, film and art on the global stage, and expanded access to culture amongst Rio's inhabitants.