Leblon is a posh neighborhood where to find restaurants, designer boutiques and a sultry view of the town. It is also near the Babilônia Feira Hype, a monthly event that showcases fashion, design, culinary and music artists with an underground, meaningful and unrepeatable touch. Guest exhibitors and live shows from upcoming or world known artists and DJ's add to the experience, which is one of the most shared and anticipated by the locals eager to meet new fashion tendencies.

Brazilian fashion is still marked by an aesthetic syncretism - a mixture of influences, identities, concepts and trends. This unique fusion is constantly being enriched by Carioca designers, and can be found at high-end events and stores, trendy shopping malls, as well as in charming fashion fairs across the city.