Beyond the world famous image of a laid-back and relaxed outdoor lifestyle, Carioca living includes a wide range of other aspects reaching deep in the traditional cultural roots of the population, and ever expanding and developing with the globalization of the city and of Brazil.

Rio de Janeiro's wonderful array of natural landscapes and delightfully warm climate, as well as a profoundly social nature, entice residents to spend their time outdoors and revel in the beauty of the city and the pleasant company of others - a statement to the unique sociability and friendliness of Cariocas.

Common to all activities, is a clear emphasis on socialization and the true enjoyment of life and appreciation for all its facets, with a definite propensity for the outdoors.