The guidelines advocate the use of natural ingredients, the avoidance of industrial processing, and the cultivation of a shared culinary culture, where families buy, cook and enjoy food together - this innovative approach inextricably linked lifestyle with diet and healthy living, a cornerstone of Carioca lifestyle.

Rio de Janeiro's state government routinely sponsors advertising campaigns, as well as a variety of free outdoor gyms and wide-scale competitions and activities across the city, emphasizing the broad range of gorgeous natural spaces and man-made structures freely available to all Cariocas.

Impressive city-wide bicycle paths have been built, as well as new skate parks, to democratize access to public spaces and promote diverse fitness activities - most beaches is Rio de Janeiro are equipped with small gyms free to use, while many districts across town are home to public and modern open-air gyms for the elderly.