To ensure that the tourist industry functions in a co-operative and efficient way, many public institutions oversee important business infrastructure to facilitate interaction between enterprises and promote exposure - I LOVE RIO emphasizes the art, culture and touristic attractions of many cities across Rio de Janeiro State, opening the door to new and fascinating travel opportunities.

Landmark locations such as Paraty and Ilha Grande are contraposed by hidden gems such as Cachoeiras de Macacu. Other jewels include the fashionable beach town of Búzios, the prosperous and economically significant city of Macaé, the waterfalls, mountains, streams and environmental reserves of Nova Friburgo, and the fresh, cool air and scenic natural parks of Teresópolis.