the logo for the 2014 tournament, designed by brazilian agency africa, is called 'inspiration'. the logo is based on an iconic photograph, showing three hands holding the world cup aloft in celebration. the official slogan is to be 'all in one rhythm' or 'juntos num so ritmo' in portuguese, referring to rio de janeiro's love of samba, music, and unity in general.

following the event it was nicknamed copa das copas (the cup of the cups), due to the unprecedented
emotional charge, surprises, and undisputed success,  it turned out to be one of the best world cups ever - according to many journalists covering the event.

in rio de janeiro, games where watched on big screens by most visitors along the beach of copacabana - totaling nearly a million spectators. fans from all over the world gathered at the fifa fan fest to cheer for their teams.