in addition, it is important to bring food and drinks, as the kiosks at reserva beach are few and far in between. juxtaposed with its untamed wealth is barra's economic development -it is one of the newest, wealthiest and fastest-growing regions in the city.

many draw parallels between barra and miami, because of its beachside atmosphere, contemporary architecture, and north american layout that makes a car almost necessary to live in the district -  many localsare delighted by the presence of barra shopping, one of the largest malls in south america, and the logistical departure from older and more convoluted styles, in favor of the linear freeways and extra space that the older parts of the city lack.

in part due to the fact that the bulk of the 2016 olympic events were assigned to be held in barra, it will continue to grow and remain the face of ultra-modern rio.