The vast numbers of people that flock to the beaches throughout the year make it an ideal place for vendors to congregate and flog their wear, using innovative and diverse calls, rhymes and songs as advertisement.

On the day of the decree, the Mayor of the city, Eduardo Paes, stated that the salesman are the city's 'face' and their cries are the soul and spirit of the carioca people - These sellers now receive ID badges reflecting the legality of their practice to ensure that they can amble along the waterfront unperturbed.

If a beach-goer is interested in one of the sales items, it is important that the negotiation is handled politely and with tactical finesse - It is considered quite rude to attempt to negotiate prices, as these are set at market level, although visitors should keep an eye out for swindling.