beach culture in rio de janeiro extends surprisingly far in terms of fashion, while there is one place where business attire is the priority, and that is the downtown area - in fact, many offices, government buildings, temples of faith, and other institutions will deny access to anyone who is wearing beach attire or flip-flops.

cariocas in the city, both men and women, cultivate a fashionable business-casual style that is appropriate for work and after hours socializing - while the general idea of business-casual extends across international borders, rio has a specific flair that is visible in day to day fashion.

for women, clothes are generally ultra-trendy and are presented in a variety of styles and designs - depending on the season, this may mean loose fitting dresses in bright colors, or a smart suit.