the way people address each other on a day-to-day basis has a significant impact on the cultural environment of a city - 'carinho' translates as 'affection', and refers to the small acts and words of kindness that fall like a ray of sunshine in rio, providing the recipient, and the city, with a warm glow throughout the day.

cariocas use these little pleasantries when greeting and talking to the people around them - friends, acquaintances, and customers will commonly be referred to as 'amor', or 'my love', and a barman will refer to his female customers as 'rainha', meaning 'queen.'