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Pictures of Rio de Janeiro's social customs Picture of I LOVE RIO logo Pictures of Rio de Janeiro's social customs Pictures of Rio de Janeiro's social customs Pictures of Rio de Janeiro's social customs Pictures of Rio de Janeiro's social customs  
at a glance

one of the most arresting and impressive qualities of the people of rio is their capacity and instinct to give and share, going out of their way to help the people around them - in large part, this quality boils down to cariocas' aversion to isolation and individualism, seeing as they like to feel as though they are connected to the people around them, hence their embracive and social nature.

there is a very tangible culture of sharing in the city - people are liable to offer their possessions to those who need them, offering visitors a bed to sleep in if needed, and whipping up a meal for them as well. 

this tendency to share extends to social and recreational activities - cariocas would prefer to have something divided between a group then to each have one for themselves - at a bar, big bottles of cold beer will always be bought in rounds and poured out into everyone's cups. arrow-back     arrow-forward

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gestures
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