the term 'carioca' does not simply refer to being born in the city of rio, but implies a true love and affection for the city - it is not as common to find residents in other cities of the world wearing or accessorizing with gear with objects regarding the city - significant swathe of locals wear 'i love rio' t-shirts, buy key-rings of christ the redeemer, or use a sarong that depicts the arcs of lapa.

cariocas eulogize the city - the beaches, forests, mountains, and vast natural environment with amazing views because it truly is a marvelous city, as the samba schools, gastronomy, markets and so much more - they will regularly volunteer the phrase, 'eu amo o rio', meaning 'i love rio', completely unprovoked.