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Pictures of Rio de Janeiro's social customs Picture of I LOVE RIO logo Pictures of Rio de Janeiro's social customs Pictures of Rio de Janeiro's social customs Pictures of Rio de Janeiro's social customs Pictures of Rio de Janeiro's social customs  
at a glance

on asking a street cleaner whether their work is unpleasant, they are likely to smile and say they get to enjoy the rio sun - a carioca who spends four hours travelling to work each morning will smile and say she gets to think and listen to nice music.

in large part this derives from a philosophy of not imposing one's problems on another, a deep-rooted understanding, unspoken amongst the people of the city - one of the most important, effective, and generous ways to help a friend or passerby is to extend to them the warmth and embrace of a smile.

relaxed positivity is the name of the game in rio culture, and the carioca smile embodies this attitude, reflecting an identity that the people have crafted for themselves. arrow-back     arrow-forward

attire
attractions attitude
beaches beach
sports business
entertainment socializing
music dining
nightlife diversity
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shopping favelas

etiquette

gestures
carnival elastic time calm carinho yes, no, & pode ser gifts
réveillon carioca smile speak positive inner confidence back     more greetings
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safety carioca style
extras topics to avoid
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