the state government has augmented and incentivized the cultivation of this active disposition by setting comprehensive, free gyms across the city, organizing big group runs, swims and exercise classes, and mounting state-wide campaigns about health and fitness - hence, the overall population of rio is remarkably health and body conscious.

on friday evenings, those who have been working in the high-rise air-conditioned offices in the centre of the city discard their suits, and embrace the languid pleasure of idle fun - hard-working laborers and service-staff who arduously tend to the city day and night join them in their weekend indulgence, gathering together to drink refreshing beer in the sunshine and while away the day in the pleasurable company of friends and family.

saturdays and sundays at the beach are a time of casual dress where people will don small bikinis or swim shorts and flip flops, a very relaxed and unembellished style.