'Jeitinho Carioca', or the 'little carioca way', refers to the intangible and unique characteristics that attest to the people of rio and their relationship with the environment, and history - cariocas have a very specialized way of cultivating self perception and presence in the bigger picture - through wit and creativity the residents of rio de janeiro can change the job markets by presenting new ideas, juggling a variety of skills and solving every day issues.

Breaking the 'jeitinho carioca' down into its component parts cannot be done simply, since it involves many complex layers - yet, a few key qualities that are inherently and pervasively 'carioca' can be observed by visitors in most interactions with residents of rio de janeiro.