Since 2001, it has charted the growth and development of sections of the population that fall into the low income market - classes C, D and E - studying their world view, values and integration in the consumer market, from the north to the south of Brazil.

Studies were conducted across the country, governed by differing methodologies and goals. The institute uses ethnographic research, focus groups, in-depth interviews, online surveys, lectures, workshops, and corporate meetings to conduct and disseminate its research.