at a glance

alongside the general growth and urbanization of rio de janeiro during this period, a trend that continues today, students, artists and intellectuals began to congregate in ipanema, drawn by the low prices and laid-back seaside atmosphere.

this new demographic made ipanema the epicenter of the successive waves of bossa nova and tropicalismo between the 1950s and 1970s - movements that were equal part music, arts, and politics, forever changing the face of brazilian culture and leaving an indelible mark.

with its trendy reputation firmly established, ipanema suddenly became attractive for the wealthy, and today it is one of the most affluent locations in rio, a magnet for both international and the local elite.